Luxury cars offer buyers a premium experience with special amenities that often come at an extra cost. These features can range from exotic wood trim to a smooth and powerful engine that provides serious performance. They can also be loaded with technology, telematics and safety features that usually debut on upscale models before trickling down to mainstream ones.
While some people think a luxury car is simply one that costs more than $50,000, the truth is that the term has more to do with how you perceive and use your vehicle. Manufacturers groom their brands in advertising and marketing to make you feel like a VIP when you drive their vehicles, which can be true regardless of the car’s price tag.
The Acura brand, for instance, offers small and midsize luxury cars that are priced below their German and Japanese competitors. The brand is owned by Honda and focuses on providing drivers with a sporty driving experience and premium interiors.
There are some brands that make luxury a full-time focus, such as Porsche and Ferrari. These marques offer a limited production number of vehicles that are designed to appeal to the most demanding buyers. They offer exotic sports cars that provide a thrill every time you hit the gas pedal. They also produce luxury SUVs and sedans that can accommodate a family while still being fun to drive.
Those looking for a more refined experience might opt for a mid-sized luxury vehicle such as the Audi A6 or Lincoln MKS. These sedans offer roomy and comfortable interiors with eye-catching materials. Many of these manufacturers offer exclusive ownership perks to their owners such as concierge services and luxe dealership spaces.
These buyers tend to be more educated, as they frequently consume automobile content and read automotive websites and blogs. They also know what to expect in a luxury vehicle and can tell the difference between standard and optional equipment. This group is willing to pay more for a better overall experience and may even share their experiences in social media or auto show forums.
There is a lot of variation in the market for luxury vehicles, as some buyers prefer more sporty performance and others want to avoid fuel economy concerns. These buyers may also prefer a particular body style or design element over another.
The luxury segment is also evolving, with several automakers offering electric vehicles. Tesla’s all-electric Model S is a popular choice, and its competitors include the BMW i3, Chevrolet Bolt EV, Mercedes Benz B-Class EV and Jaguar I-PACE.
Generally, luxury vehicles have more sound insulation than other types of vehicles, and they typically feature unique or upgraded interiors. Some models are even made from more premium materials, such as carbon fiber or aluminum. Additionally, these vehicles are often loaded with features that can’t be found in less-expensive models such as a navigation system, sound system and telematics. They also come with longer warranty coverage and a higher customer service level.