Unlike Western cosmetics, many Korean beauty products are made almost exclusively from natural materials. This is why korean cosmetics companies are becoming so popular all over the world. These products use high-quality ingredients, including pearls for skin brightening and snail slime for anti-wrinkle lotions.
The popularity of k-beauty in recent years has sparked a number of new Korean cosmetic brands, some of which are attracting attention from global beauty giants. For example, Estee Lauder purchased Dr Jart+ in 2019 and Goldman Sachs took a stake in GP Club Co., which makes popular face masks.
Another company making waves in the skincare industry is IOPE. This prestigious brand takes a different approach to cosmetics than most other Korean brands, which is to combine natural and long-standing ingredients with modern science and technology. One of the most unique things about IOPE is that they allow you to visit their lab in Myeongdong, where you can get a personalized consultation to find out which of their products are uniquely tailored for your skin.
While Korean cosmetics are making a name for themselves in the global market, their own domestic industry has a lot to offer as well. Domestic e-commerce platforms have been pioneering new technologies that make it easier for customers to buy and try cosmetics. For example, some retailers have augmented reality mirrors that help customers to see how their makeup looks without having to go anywhere. They can also provide virtual tutorials and recommendations. korean cosmetics companies