YouTube live takes the power of static online video and kicks it up a notch. It’s a tool that allows you to connect and interact with your audience across borders, cultures, and time zones. But it’s also a tool that requires some trial and error to get the most out of it. Experimentation is an essential component of any digital marketing strategy, and it’s especially important when it comes to youtube live.
Whether you’re broadcasting on your phone or using a fancy studio, there are some tips you can follow to make sure your video is engaging and looks professional for your viewers. First, be sure to have a clear goal in mind for your video. This can be something as simple as driving inbound traffic to your website or increasing the number of subscribers to your channel. Once you have a clear goal, it’s important to promote the video well in advance of the actual live stream. This can be done through your regular social media posts or through more creative means like a video trailer.
When you’re ready to go live, be sure to have the right equipment. You’ll need a device that can capture high-quality footage and upload it to YouTube. This can include a webcam, a smartphone, or a gaming console with a built-in camera. For the best results, always film in landscape mode to avoid any cropping or framing issues. It’s also important to have a stable internet connection to ensure your video stays consistent.
Before you start your live stream, test the quality of your internet connection to see how much lag there is. This can help you determine how long to schedule your video for and how many viewers you’ll be able to support. You should also enable the monitor stream feature in your YouTube account to be able to see how your video will look before you send it to viewers.
You can also use the ad break feature in your YouTube live streams to monetize your videos and earn some extra cash. This feature enables you to run midroll ads during your livestream. It’s important to keep in mind that your ad breaks must be prescheduled ahead of time, so you need to plan accordingly.
When your ad break is over, you can return to your livestream by adding a cuepoint that indicates the end of the ad break. You can add up to three cuepoints during your livestream, and you’ll be notified of any real-time performance metrics on mobile, desktop, or tablet devices.
Adding cards to your video is a great way to drive engagement with your YouTube live stream. These are small notifications that appear in the upper-right corner of your video and can be used to display links, polls, or other information. You can also use them to announce an upcoming event or ask your audience questions. Creating and editing cards is easy in Creator Studio Classic, so be sure to take advantage of this feature in your next livestream..